... visualisation or how to make people relate to facts and statistics. Not any facts and statistics, but those highlighting habbits and behaviours that are harmful to themselves (mostly) or to others.
A friend was recently at a "compulsory seminar" shall we say about road safety after he was caught speeding, in order to avoid having some points taken of his driving license. They must have scared him quite effectively since he seems to be a changed man now when it comes to road safety...
How does that relate to visualisation? Simple. In order to get the point across they used a number of videos depicting simulations of distance covered after breaking vs. vehicle speed. Suffice to say that the realtion is geometric, you could be F1 race driver but you still can't beat physics.
In closing just to demonstrate the effectiveness of visualisation watch the video below - especially if you are smoker (I am not a smoker and hell this video shocked me for the effects of passive smoking...)
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